The Cannes Lions International Festival of Creativity has championed creative excellence since 1954, providing the definitive benchmark for creativity that drives progress, globally.
Put Yourself in Theis Shoes
United Nations Development Programme in Europe and CIS
The visual, highlights the major issue of poverty and showcases the ugly conditions faced by a large section of the population.
The vocabulary chosen "Put yourself in their shoes" contains deep emotions and messages while showing us the hard face of poverty.